What is Google AdWords and how it works :

The advanced technology introduces Google AdWords, that are keywords used to determine the cost of your advertising. Each keyword you pick out can have a cost per click (CPC) bid quantity.

The way Google AdWords works in simple way :

• People use keywords (or search terms) to look for specific product and services

• When an individual clicks on your ad, they are directed to your website.

• If the keywords you’ve chosen match what individuals seek for, your paid ad starts ranking higher in the Google Search Result.

Google Analytics provide meaningful data to help you make more informed decisions. It doesn’t matter how large or small your business is, we can help you with training, implementation, customisation, and consulting services to make your websites and marketing campaigns more effective.

Connect with our analytics experts to transform your data into actionable insights.